Enter ZenZui. Conceived in the research lab by experts in human-computer interaction and data visualization, and refined over three years of development, ZenZui represents an entirely new way to discover and consume the mobile web. With ZenZui, your phone screen is a portal into your own customized Zoomspace, an information landscape of personalized, cached content in the form of Tiles that directly reflect your lifestyle. Using a single thumb, you fly in and out of your Zoomspace – two simple taps get you directly to any Tile. Through some clever engineering, we constantly refresh your Tiles in the background, so they’re always fresh, available, and ready to be Zoomed.

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11/13/2007 Updare

The company name has been changed to Zumobi and a public Beta will begin on December 14, 2007.

From the press release, the highlights of Zumobi include:

FAST & FRESH: Painful browser loading delays are nonexistent in the Zumobi experience, thanks to an advanced background data caching technology. Unlike browsers, background data caching permits the user to interact with information and entertainment even when their phone is beyond wireless service, like on a plane or in a subway.

PERSONAL: Zumobi users can populate their personal zoom space with informative and custom-designed interactive Tiles of content that are directly relevant and interesting to their needs and lifestyles. Each of these Tile widgets are personalized to show your photos, blogs, and friends, not just generic Web sites crunched onto a mobile screen.

DESIGN: Zumobi’s novel Zooming User Interface (ZUI) is based on many years of Human-Computer Interaction (HCI) research, led by Dr. Ben Bederson, Zumobi co-founder and an expert in the field. Using advanced adaptive user interface technologies, the Zumobi user experience adjusts to different devices and modalities: portrait, landscape, numeric keypad, touchscreen, mini-qwerty board, or traditional up/down/left/right navigational controls.

DEVICE NEUTRALITY: The first Beta version of Zumobi will be available for phones with Windows Mobile 5 and 6, with Blackberry and selected J2ME compatibility coming early in the second quarter of 2008.

REVENUE SHARE: Zumobi is free to end users and is supported by advertising dollars. Zumobi’s centralized distribution service allows for better targeting of advertising to interested customers. A robust and comprehensive revenue sharing model (based on CPM and CPA advertising models) ensures realistic economic viability for Zumobi and its business partners.

OPEN STANDARDS & COMMUNITY: A Beta version of the Zumobi SDK will be available to developers simultaneously with the launch of the Beta Program, delivering on the company’s promise of an open, device-neutral platform for building and deploying rich content for mobile phones. Zumobi Tiles can be easily sent to other Zumobi members, allowing communities of friends to quickly create, embrace, share and use Tiles targeted to their unique interests.