EF's mobile services will be launched first to subscribers in China through MSN China, and thereafter with other Internet portals and mobile operators which have shown strong interest in co-operating in this innovative business. The business has also won strong support from its overseas partners. Gamefederation, the world’s leading mobile solution platform provider, will provide their mobile services broker platform (GEX) to support key interactive components of the new EF Mobile English offering.

“The hunger for English training in advance of the Olympic Games is enormous, and EF is committed to being the leading supplier of high-quality educational materials in the country. Our EF Mobile English service will bring timely, fun, interactive training right to your fingertips every day,” said EF’s Chief Experience Officer Dr. Enio Ohmaye.

“The mobile phone is rapidly becoming a center of information consumption for a large part of the world’s population. Gamefederation is leading the way in bringing value added services such as language learning to these consumers. EF understands the value of connecting with its students via mobile and together we will be building valuable education tools for the Asian market.” says Thomas Lindgren, CEO and founder of Gamefederation.