[This is not about learning, per se, but couldn't it be?]

Mobiles warbling Waltzing Matilda ring tones could become more prevalent in New Zealand thanks to a text-driven tourism campaign.

The travel deals will be sent periodically to consumers' mobile phones once they sign up. The campaign will also use interactive billboards in Sydney, Melbourne and Brisbane, which message passersby with Bluetooth-enabled phones about the specials.

Mr Hickton said: "Essentially, people carry their phones with them, they carry more and more information on them and if we can get the Spring Pass on them, it is an easy way to carry that information."

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