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Palm aims new Centro smartphone at students, 'CEOs of households' PDF Print E-mail
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Thursday, 27 September 2007

The Centro is Palm's effort to expand the smartphone market by making a small, cheap, and simple smartphone that can appeal to a wider audience

Palm introduced a smartphone with a new brand aimed at a younger audience on Thursday.

The Centro phone will cost $99.99 and initially be available exclusively from Sprint Nextel starting in mid-October.

Palm designed the phone to be cheap, small, and simple to use in an effort to expand the smartphone market, said Ed Colligan, Palm's president and CEO, during a webcast news conference at the DigitalLife conference in New York City.

In the U.S. this year, he expects that of the 160 million phones sold, just 8 million will be smartphones. The mass market isn't buying smartphones today because they're big, complex, have clunky designs, and are expensive, he said.

 
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