Palm introduced a smartphone with a new brand aimed at a younger audience on Thursday.
The Centro phone will cost $99.99 and initially be available exclusively from Sprint Nextel starting in mid-October.
Palm designed the phone to be cheap, small, and simple to use in an effort to expand the smartphone market, said Ed Colligan, Palm's president and CEO, during a webcast news conference at the DigitalLife conference in New York City.
In the U.S. this year, he expects that of the 160 million phones sold, just 8 million will be smartphones. The mass market isn't buying smartphones today because they're big, complex, have clunky designs, and are expensive, he said.