Adidas and Samsung have teamed up for a new twist in training — a mobile phone that can coach.
The companies announced Thursday a mobile phone that works with Adidas shoes and apparel to plan, track and motivate users in training.
The device directs and motivates users during workouts by combining a mobile phone, heart rate monitor, stride sensor, MP3 player and the voice of an electronic "personal coach."
MiCoach hits retail stores in Europe this month and will roll out in the United States in 2009. It will cost $304 to $608 in Europe, depending on the service plan users select. U.S. pricing has not been set.
Adidas and Samsung have teamed up for a new twist in training — a mobile phone that can coach.