New Digital Arts Initiative Includes First-Ever Global, Environmental Filmmaking Competition for Youth

The Pearson Foundation and Nokia today announced a global, environmental filmmaking competition that gives young people the chance to share their views on the earth's future and the importance of combating climate change. The Mobile Learning Institute Earth Day Challenge was announced at the opening of Jane Goodall's Global Youth Summit on Earth Day 2008 in Orlando, Florida.

During the Global Youth Summit, taking place April 19-25, Pearson and Nokia will provide the tools and empower young people to create and promote environmental videos as a kickoff to the filmmaking competition which begins on June 1, 2008 and ends on Earth Day 2009. The Mobile Learning Institute will host a series of workshops demonstrating the place of digital media in advocacy and public awareness. Working with Mobile Learning Institute staff and professional filmmakers, youth from around the world brainstorm, storyboard, film and edit environmental video pieces within teams. Young people will broadcast personal public service messages that share their concerns and ideas about the environment at http://share.ovi.com/mli, a new social media Web site hosted by Nokia's Share service, and at www.earthdaychallenge.org.

Press Release link