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Thursday, 24 April 2008

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We are launching our biggest and perhaps most ambitious project to date. English in Action aims to make English-language learning accessible to millions of people in Bangladesh. Drama and discussion programmes on television will capture attention, and the mobile phone will be turned into a powerful learning device.

The aim of this multi-platform, multi-genre, multi-country initiative is to provide Bangladeshis with the English language skills necessary to participate fully in economic and social activity. This will improve their employment prospects, enhance livelihoods and offer better access to the world economy. Providing opportunities for all sections of society, Bangladeshi youth especially are expected to benefit.

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