Promotional "how-to" videos may not be the killer app to propel mobile media into the mainstream, but depending on where consumers are and what they're doing, they could be a hot ticket.

At least that's the hope of Avot Media, which has started testing a service at Home Depot that allows mobile users to access instructional videos about in-store products by entering an SMS short code for a link.

The initial demonstration videos are for a gizmo that makes it easier to install hard-wired light fixtures and ceiling fans. By June 3, shoppers at more than 100 Home Depot outlets in Florida will be able to use their cell phones to stream or download brief videos showing how to install the Fast Attach device developed by a company called Safety Quick Light.

Shelf displays will let people know about the mobile demo videos.

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