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A world in your ear PDF Print E-mail
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Tuesday, 10 March 2009

ImageKen Carroll is challenging a basic tenet in the global economy: that we all need to learn Mandarin Chinese to conquer the world’s largest market – but that learning Chinese is boring. Mr Carroll, a Shanghai-based language teacher turned internet entrepreneur, says that does not have to be so: he has pioneered a painless podcast method for learning Mandarin, and nearly a quarter of a million people worldwide are using it on Chinesepod.com, which sends daily Man­darin lessons to iPods and Google phones around the world.

Chinesepod revenues have defied the global economic downturn, too, rising 250 per cent from December 2007 to the same month last year and climbing strongly again in January, according to the company. Study without suffering may sound too good to be true, but there seem to be plenty of people willing to listen to this particular siren song, especially now that more professionals are taking enforced vacations from the workforce, giving them time to learn new skills such as languages.

 

 
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