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Kajeet swaps mobile phones for learning PDF Print E-mail
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Thursday, 18 June 2009

Online ‘learn-stuff-earn-stuff’ gaming service SmartyCard is adding a Kajeet handset to the list of the prizes children can earn through learning

SmartyCard’s online games service is providing the ultimate incentive for kids to learn: free stuff. If they answer enough questions correctly, solve enough puzzles or problem sets, they can earn a copy of popular teen vampire novel Twilight, a DVD of High School Musical, and even—if they play long enough—a gadget like an MP3 player. But according to polls conducted with SmartyCard’s sizable tween audience, the most desired prize is a mobile phone. Starting this week SmartyCard has started offering just such a prize in partnership with Kajeet, the child-focused MVNO.

“Kids don’t have access to PayPal, they don’t have credit cards—at least I hope they don’t,” said Aaron Burcell, vice president of marketing for SmartyCard. “They have limited means of getting things they want. This provides them with a safe means of earning and getting a phone on their own.”

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