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New Study Finds the Mobile User-Experience Miserable PDF Print E-mail
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Monday, 20 July 2009

Research by Nielsen Norman Group Found That Users Are 35 Percent Less Successful Completing Website Tasks on a Cell Phone Than on a Regular PC

It is neither easy nor pleasant for people to use the Web on their mobile phones, according to a report released today by user-experience research firm Nielsen Norman Group. In usability studies conducted in the US and UK, NN/g researchers found that the average success rate for users completing tasks on the mobile Internet was 59 percent compared to an average success rate of 80 percent for websites accessed on a regular PC.

"The phrase 'mobile usability' is pretty much an oxymoron," said usability expert Jakob Nielsen, principal of Nielsen Norman Group. "Observing users suffer during our user sessions reminded us of the very first usability studies we did with traditional websites in 1994. It was that bad."

Not counting poor cellular signal, researchers identified four main obstacles that mobile users face to getting a good user experience.

Press Release link

 
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